The process of selling every listing is simple, but not necessarily easy. The four steps to sell every listing are:

1. Price it right.

2. Make it easy to show.

3. Make it show great.

4. Put it online with great pictures.

So what is the obvious challenge? How do you get the seller to price it right? That is the greatest challenge for listing agents. The solution is leadership skill. It is your ability to lead a seller to make the right decision to help them get the best result. That is THE SKILL that makes it possible to sell every listing. You know how to sell every listing, but most agents don’t know how to lead sellers to price it right. Master that skill and you win the listing game.